My rant about movie marketing

 My rant about movie marketing

Deadpool and Wolverine is coming out this week, and I like how it was marketed. For example, it did a turn off your phone ad in the movie theater that's never been done before as far as I know. Really all three movies have good marketing. Another example is internet videos of Deadpool making meta jokes or doing reaction videos. Those videos get more views than the trailers. 

That's the problem with marketing today when it comes to movies is no creativity. I'm not saying the marketing team should copy what this franchise did but the purpose of marketing is to win the public over. Look at Old Spice I never bought their deodorant but the commercials for them are funny. Another example is the 20th anniversary of Power Rangers. To be fair if you do it wrong or too much it can hurt your produce. This is what happened to the 1998 Godzilla movie I mean the trailers kept us from seeing what Godzilla looks like, but the toys spoiled it for us.  

I miss how movies use to be marketed. There was a time where you saw posters of the movie on billboards, buses, etc. Also, ads promoting their merchandise, tie-in video games, books, etc, fast food restaurants having toys with the kid's meal, a soundtrack for the movie, and music videos with clips of the movie. I'm not a music person but that was a smart move because that could get people interested in the song or the artist. on a side note, it got me excited for Christmas and Birthdays.  

After 2008 movies are not marketed as much as they used to. This wouldn't bother me if the movies didn't have high budgets. Most of the marketing is on the internet what makes the marketing team think everyone has a computer? I already talk about the quality of trailers and not much has changed there. Merchandise are not being promoted, the gaming industry doesn't make tie-in games anymore and music videos stopped using movie clips. I understand why they stop making tie-in games because they don't sell but I can't say the same for music videos. 

My favorite part of marketing movies is movie posters, and I don't see much of them when I go outside. When I do, they either all look the same or they don't make more than one poster. Really the best posters are the teasers and IMAX. What is the marketing team spending their money on if they can't afford artists? Fanart can come up with better posters than them. I would like to see an Art Museum with a movie poster theme to it. 

That's all I have to say about this topic for now what do you think the marketing team should do?